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Editor: Chen Yang Cai Zhongcheng Fang CunfangKweichow Moutai December 31, 2024 23:28 GuizhouAt the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.

Product design culture sharing and tasting skills explanationMaotai Group cooperates with Zhongda Group to produce and sell Maotai 1935 Xihu Wenchuang Liquor!

Text/Photo: Ren XuEditor: Zhang Yingfang Wang Cheng"In addition to letting consumers feel the quality and appearance of products, the profound cultural charm behind it is very important." At the press conference, Zhang Chaoyang, chief designer of Maotai Industrial Design Center, believed that Maotai's meeting with the West Lake was the ultimate expression of oriental poetry and romance. At the same time, the Maotai cultural taster introduced the characteristics of the wine body and tasting skills in detail, so that the guests on the scene could immerse themselves in the mellow charm of the West Lake.